🔗 Share this article

The platform is rolling out a updated setting that allows them to cut down on the volume of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 bn AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift aligns with a increase in AI-generated material, fueled by recent AI video creators.

AI Proliferation Online

Recent reports that nearly a tenth of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or surreal.

“We know from our community that many people enjoy content created using AI tools, ranging from digital art to informative clips, and we aim to give people the ability to see more or less of that, based on their own preferences,” stated a spokesperson.

AI on the Platform

TikTok shared that there are now over a billion videos on its service tagged as made with AI. Collectively, in excess of 100 million media items are uploaded to the app daily, making AI-generated material a minor part of its total content library.

User Control Features

Members will be able to reduce or increase the volume of AI content they view by accessing the content preference setting in the platform and selecting “AI-generated content”. Other topics that are already be modified under the filter encompass current affairs, fashion, aesthetics, and dance.

Content Labeling and Policies

Its guidelines require content makers to label lifelike AI-made content, and it bans dangerous AI impersonations of celebrities or emergencies. Any believable AI video that is without a tag can be deleted under its terms of service.

Additionally, the app will henceforth add an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from seeking to bypass the tagging system.

AI Literacy Programs

The platform is furthermore launching a two million dollar awareness program for specialists and organizations to produce educational content about responsible artificial intelligence. This program will support educational bodies dedicated to educating coding and technology.

Moderation Strategy

The platform has defended its safety measures, amid discussion over proposals to cut jobs for numerous review team members in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A senior executive explained that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content ahead of it is viewed by humans. The company stated a notable drop in disturbing and violent content seen by safety staff over the previous year due to reliance on its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”